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Employers • PRACTICAL GUIDE

Make your recruiting QR code useful at the booth

Michigan Skilled Trades Job Fairs • Published October 18, 2026

A QR code should take candidates directly to a useful next step. Sending everyone to a corporate homepage adds unnecessary searching.

Put it into practice

  1. Link to the relevant openings or a concise event landing page with current roles.
  2. Print a readable web address alongside the code for candidates who cannot scan it.
  3. Test the destination on several phones and confirm that applications work without unnecessary barriers.

Make the next step count

Place the code where people can scan it without blocking conversations. Explain what happens after they submit and provide a contact route for technical problems. Check the destination again before each event, especially if your applicant system changes links.

Your action today

Link to the relevant openings or a concise event landing page with current roles.

Write down the answer or next action so you can use it in your next application, interview, or recruiting conversation.

Continue your research

This article offers general advice. Confirm role requirements, program details, and event arrangements directly with the relevant employer or organizer.

Keep building your plan.

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Post-event follow-up should reflect what you actually discussed with each candidate. A generic message to everyone can miss the role or location that interested them.

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Measure job fair results beyond resume counts

Resume counts show activity, but they do not explain whether an event supported your hiring goals. Define useful measures before the event so your team collects the right information.

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